Reviews make the world go round, especially in the world of small businesses, where they often thrive on feedback. However, not a lot of people are leaving them unless it’s their job too. Critics leave reviews of restaurants and Broadway play reviews all the time, but the average person doesn’t do it as much. But reviews are important, and they don’t take much time out of a day to write.
Reviews allow product owners and workers to see the effect their product is having on the general audience and population. If a common feature is being praised, then it could lead to that feature being used again, while if there is a problem that multiple users have, the company can fix it. Plus, if you really enjoyed the item, service, or experience, you should tell the person who made it possible.
If you’ve ever created something and had gotten no reviews or even a thank you to show for it, then you know how discouraging that feels, even if people are using your product. Don’t give that same feeling to other creators, because discouragement can take away some grand ideas from the world. Be sure to take that extra five minutes and type up something thoughtful.
It doesn’t have to be long or talk about everything, but it should highlight your experience with the product and how it ended up making your life easier or better. Be sure to thank the owner and be as kind as you can be. Not only will that review make someone’s day. But your experience might make someone else want to buy the product. Good reviews create a chain reaction, and it starts with just one.
So take the time to write one out the next time you use a product, you’ll do a lot of good.